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On Google’s alliance strategies

Posted by Arun Uday on November 14, 2007

Techville’s headlines in the recent past have been hogged by the two big initiatives launched by Google viz. Open Social and Android.  Was reading this piece on MARS which likened Google’s Android to Microsoft’s Windows strategy. The gist of this article as also many others that have appeared elsewhere is that by opening up the social net and  mobile platforms, Google stands to gain in a similar manner in which MS did when the PC architecture opened up. I have a different (and a not so bullish) take on Google’s strategy.
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