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Archive for the ‘television’ Category

Media measurement – In a state of perennial mess

Posted by Arun Uday on August 27, 2007

“Lies, damn lies and statistics” is an expression that aptly fits the media measurement industry across the board cutting across all media types. Right from the oldest media form – print to the newest – internet and all the intermediate ones (television, outdoor etc), procuring precise statistics for audience related information has been as fruitful an exercise as chasing a mirage on the hot desert sands. What’s even more surprising is that this is getting progressively worse and not better with technology advancements. Lets just focus on the two most important ones here – television and internet.

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Posted in internet, media, media ratings industry, technology, television | Leave a Comment »

TV content distribution industry in India in a state of flux

Posted by Arun Uday on August 10, 2007

With great change comes great opportunity. And the Indian TV content distribution industry today, with its heady mix of gargantuan size, steep growth and a rapidly changing dynamic presents just that. Before we dive into the giant soap opera that is the television industry in India, lets just look at a few facts that establish the size and growth prospects of the industry:

  • Current size of Indian television media industry: INR 191 billion (USD 4.7 billion)
  • Expected CAGR over next 5 years: 22%
  • Total no of households in India: 187 million
  • Total no of TV households: 112 million (60% penetration)
  • Total no of pay TV households: 70 million
  • Total no of cable households: 68 million
  • Total no of DTH households: 2 million
  • Projected CAGR in cable households over next 5 years: 5%
  • Projected CAGR in DTH households over next 5 years: 43%
  • No of TV channels: 300
  • Expected no of TV channels in 2 years: 500
  • India is Asia’s second largest pay TV market after Japan
  • By 2015, it is expected to be the largest pay TV market surpassing Japan
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    Posted in Cable TV, India, television, TV content distribution | 11 Comments »

    Will the idiot box turn smart some day?

    Posted by Arun Uday on June 25, 2007

    Every once in a while, I come across an article on how the television is going to become very smart in the future. It is one of those fantasies that just refuses to die. Interactive television, the merger of the TV and the PC, browsing while watching television, online chatting and sharing instantaneous feedback on TV episodes – every such conceivable manner of making this marriage of the “dumb” and the “smart” happen has been and is continuing to be attempted. But, my take is that unless certain key aspects of technological match making are understood, this may turn out to be a case of the priest being more interested in the marriage than the bride or the groom. Read the rest of this entry »

    Posted in idiot box, lazy entertainment, PC, technology, television | Leave a Comment »