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TV content distribution industry in India in a state of flux

Posted by Arun Uday on August 10, 2007

With great change comes great opportunity. And the Indian TV content distribution industry today, with its heady mix of gargantuan size, steep growth and a rapidly changing dynamic presents just that. Before we dive into the giant soap opera that is the television industry in India, lets just look at a few facts that establish the size and growth prospects of the industry:

  • Current size of Indian television media industry: INR 191 billion (USD 4.7 billion)
  • Expected CAGR over next 5 years: 22%
  • Total no of households in India: 187 million
  • Total no of TV households: 112 million (60% penetration)
  • Total no of pay TV households: 70 million
  • Total no of cable households: 68 million
  • Total no of DTH households: 2 million
  • Projected CAGR in cable households over next 5 years: 5%
  • Projected CAGR in DTH households over next 5 years: 43%
  • No of TV channels: 300
  • Expected no of TV channels in 2 years: 500
  • India is Asia’s second largest pay TV market after Japan
  • By 2015, it is expected to be the largest pay TV market surpassing Japan
  • Read the rest of this entry »

    Posted in Cable TV, India, television, TV content distribution | 11 Comments »